To begin with first would like to say why The Un-WanamakerMoments. This is a tribute to John Wanamaker- the a much respected and admired US merchant, religious leader, civic and political figure and considered the father of modern advertising. He was the person who propounded the saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
In my current endeavour that is going to last for few months. I would unravell the moments wherein i experienced The Un-WanamakerMoments. i.e., Return on Marketing Investment. Is is a reality or is it just another bubble ; a myth created by the advertising/ internet/online marketing fraternity part of the capitalist world.
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